Portfolio of Josh Lewis

Explore the portfolio of Josh Lewis, an independent brand strategist and creative director with experience across hospitality, destination, lifestyle, retail, and consumer packaged goods (CPG).

From brand strategy and creative direction to merchandising, customer experience, packaging, and product launches, I help brands turn ideas into measurable business growth.

Explore selected work by Josh Lewis across hospitality, destination, lifestyle, retail, and consumer packaged goods (CPG). Projects include brand strategy, creative direction, customer experience, merchandising, packaging, wholesale growth, and experiential marketing.

Additional CPG, retail merchandising, packaging, and wholesale growth work is available upon request. Certain physical projects are shared privately due to confidentiality agreements and employer requests.

Design and color planning materials on a table, including Pantone color swatches, sketches, photographs, printed design layouts, a sketchbook, and a pen, for interior or product design.

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Brand & Strategy

Building brands with clarity, purpose, and long term positioning.

Jewelry and accessories displayed on a table, including a silver clutch, a pair of teardrop earrings, a necklace, a perfume bottle, and two jewelry boxes with rings.

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Creative Direction
A backyard with a swimming pool, two white lounge chairs under a white pergola with black-and-white striped fabric, surrounded by green grass and tall palm trees, with mountains in the distance and a partly cloudy sky.

Creating visual identities and experiences people remember.

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Hospitality & Destinations

Helping places become destinations people return to.

Label of Greenwell plant-based daily protein powder in vanilla bean flavor with vanilla flower and vanilla beans illustration, highlighting 20g protein, 4g fiber, 0g sugar, plant-based, non-GMO, gluten-free, and dairy-free ingredients.

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Product Development

Transforming ideas into products customers recognize and trust.

Woman with short dark hair and earrings holding a glass of red wine while looking at her smartphone at a social event.

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Partnerships & Storytelling

Creating meaningful connections through partnerships, campaigns, and compelling narratives.

An interior space with large windows and a skylight, featuring a seating area with cushioned chairs, a round table, and a wall with a geometric wooden pattern.

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Experiential Design

Designing memorable experiences that bring brands to life.

Learn more about Josh Lewis on the About page, explore his services, or contact him to discuss your next project.