Hospitality & Destinations
Big Ideas,
Real Impact.
Experience the Concept
Explore a hospitality website created to demonstrate how thoughtful branding, storytelling, photography, and digital design can transform a destination property.
*Interactive concept website created to demonstrate branding, storytelling, and digital experience design for hospitality properties.
Turn Your Property Into A Destination Brand.
Ideal for boutique hotels, vacation rentals, wineries, event venues, garden tours, historic homes, private estates, and destination properties that need stronger visibility, better storytelling, and more memorable guest experiences.
Guests often experience your property online before they ever arrive. Strong branding, photography, and storytelling create confidence, inspire bookings, and make your property memorable long before check in.
I help boutique hotels, vacation rentals, wineries, historic properties, and destination brands create digital experiences that inspire trust, increase direct bookings, and leave lasting impressions.
Whether you're promoting a vacation rental, boutique hotel, event property, garden tour, winery, historic home, or private estate, I help transform beautiful spaces into compelling digital destinations.
Every recommendation is designed to help you:
Increase direct bookings
Create a memorable guest experience
Stand apart from nearby competitors
Build a recognizable destination brand
Encourage repeat visits and referrals
Your property deserves more than a listing. It deserves a destination.
What You’ll Receive:
Brand positioning
Website recommendations
Guest journey audit
Photography direction
Content strategy
Marketing roadmap
Seasonal campaign ideas
Partnership recommendations
How We Work
1. Discover
We learn your property, guests, market, and goals.
2. Define
Develop your brand positioning, messaging, and
guest experience strategy.
3. Design & Create
Photography direction, website
recommendations, marketing assets, and
content.
4. Launch
Implement improvements that strengthen your
brand and increase direct bookings.
5. Grow
Provide ongoing creative leadership and
marketing support as your property evolves.
Explore how the same strategic approach can be adapted across different hospitality and destination businesses.
AIRBNB
VACATION
RENTALS
DESTINATION
COMMUNITIES
BOUTIQUE HOTELS
HISTORIC
PROPERTIES
TOURISM
ORGANIZATIONS
Historic Home & Garden Tour
The Historic Chagrin Falls Home & Garden Tour is one of Northeast Ohio's most anticipated annual events, inviting visitors to explore exceptional private residences and thoughtfully designed landscapes while supporting local preservation efforts.
As part of the featured home experience, I developed and produced a social-first property tour designed to extend the event's reach beyond a single weekend. Through video storytelling, photography, and content strategy, I transformed a beautiful home into a compelling destination narrative, highlighting the property's history, architecture, gardens, and unique character.
The project focused on creating emotional connection through visual storytelling, helping audiences experience the property as more than a house. The resulting content generated strong engagement across social platforms while showcasing how thoughtful storytelling can elevate hospitality, tourism, real estate, and destination-focused experiences.
Services:
• Creative Direction
• Property Storytelling
• Videography & Photography
• Content Strategy
• Social Media Content Creation
• Experiential Marketing
• Destination Marketing
Project Highlights
Featured property on the Historic Chagrin Falls Home & Garden Tour
Produced social-first video content highlighting architecture, gardens, and property history
Extended event visibility beyond the tour weekend through digital storytelling
Demonstrated how destination-focused content can increase engagement and audience connection
Welcome to ThornCreek, a charming 1935 Cape Cod tucked away on more than two acres along peaceful Hemlock Point. Beyond a historic Rose Iron Works gate reclaimed from a Cleveland estate, colorful cottage gardens, mature boxwood hedges, and beautiful stone terraces create a landscape that feels straight out of a storybook.
The gardens unfold through raised vegetable beds, espalier apple trees, winding stepping stone paths, and thoughtfully designed outdoor rooms that reveal something new around every corner.
Inside, the home’s original character has been carefully preserved while adapting to modern living. What began as a modest 1,600 square foot cottage has evolved into a rambling 5,000 square foot residence with five bedrooms and four baths. Original millwork, three fireplaces, a gourmet kitchen with coffee bar pantry, vaulted family room, and screened porch overlooking the ravine create spaces that feel both timeless and welcoming.
The primary suite was inspired by the traditional barn structures often found throughout Cape Cod. Vaulted ceilings, reclaimed stained glass windows, custom pocket doors, and treetop views create a private retreat, while the spa inspired bath features natural stone, a wet room shower with floating Brazilian hardwood floor, and a secluded outdoor meditation shower garden.
Beyond the sanctuary doors, the landscape opens to a backyard oasis designed to embrace the property’s dramatic ravine setting. A reclaimed stone patio, relocated piece by piece from a turn of the century Lake Erie estate, serves as the foundation of the outdoor living spaces. Sandstone boulder walls, flowering trees, hydrangeas, perennials, custom cut stone slabs, and reclaimed granite curbstones create a garden that feels both grand and deeply rooted in its surroundings.
Every path, terrace, and garden room seems to belong naturally to the woodland landscape beyond.
ThornCreek Winery & Gardens
Brand Strategy • Hospitality Marketing • Guest Experience • Destination Storytelling
ThornCreek Winery & Gardens was a destination hospitality venue known for its scenic gardens, private events, weddings, wine experiences, and immersive guest atmosphere. Working across marketing, hospitality, and brand development, I helped shape how guests experienced the property both online and in person.
My role focused on storytelling, event promotion, photography, social media content, community partnerships, and guest experience strategy. From showcasing the property's unique event spaces and gardens to supporting weddings, wine experiences, and seasonal programming, I helped position ThornCreek as a sought-after destination for celebrations, hospitality, and memorable experiences.
By combining brand strategy, visual storytelling, and experiential design, I created content and marketing initiatives that strengthened audience engagement, elevated the property's digital presence, and reinforced ThornCreek's reputation as one of Northeast Ohio's distinctive hospitality destinations.
Services:
• Brand Strategy
• Hospitality Marketing
• Guest Experience Design
• Event Promotion
• Photography & Content Creation
• Social Media Strategy
• Community Partnerships
• Destination Marketing
Project Highlights
Developed marketing and storytelling initiatives for a destination winery and event venue
Produced photography and digital content showcasing weddings, events, gardens, and guest experiences
Supported community partnerships, experiential activations, and hospitality programming
Helped strengthen brand awareness and audience engagement through visual storytelling
Elevated the property's positioning as a destination for celebrations, wine experiences, and special events
© 2026 Josh Lewis. All rights reserved.
© 2026 Josh Lewis. All rights reserved.