A house with large glass windows overlooking a swimming pool in a desert landscape with mountains in the distance.

I shape how brands are felt remembered.

Helping hospitality, destination, lifestyle, and consumer brands create memorable experiences through brand strategy, creative direction, merchandising, customer experience, and storytelling.

Josh Lewis is an independent brand strategist and creative director, and the founder of By Josh Lewis, a brand strategy and creative direction consultancy specializing in hospitality, destination, lifestyle, retail, and consumer brands.

Let's Talk

Selected Results

National
Distribution

Expanded Wholesale reach
in all 50 States & Canada

500% Revenue
Growth

Helped scale a CPG Brand in 3 Years

Hospitality • Destinations • Consumer Products

Creative
Leadership

Strategy • Design • Execution

A man wearing a gray suit and white shirt, smiling and standing outdoors with a blurred cityscape background.

Multi Industry
Experience

National
Recognition

National Retail
& Lifestyle Publications

Explore Selected Work

Where Brand Becomes Experience

People at a long dining table raising glasses in a toast at an outdoor event with lush green trees in the background, decorated with flowers and table settings.

Brand, Experience & Performance

I shape how your brand comes to life—from positioning and identity to the environments, sound, and moments people interact with. Every detail is designed to create clarity, emotion, and connection.

Person with curly black hair, dramatic makeup, sunglasses on head with chain, shouting or screaming, dressed in colorful clothing, at a lively outdoor event or festival, with signs and booths in the background.

I develop the narrative behind your brand and bring it to the right audiences. From media strategy to launch moments, I position your brand to be seen, understood, and talked about.

PR & Storytelling

Living room with vaulted ceiling, exposed wooden beams, large windows with greenery outside, a fireplace with stone surround, two white sofas with pastel cushions, a marble coffee table with books, a chandelier, a painting on the wall, and potted plants.

From photography to packaging to spatial design, I direct how your brand shows up visually—creating work that feels cohesive, intentional, and impossible to ignore.

Visual Direction

Living room with a fireplace, a large circular mirror above the mantel, a tall white vase with dried plants, a potted plant on a black table, a beige armchair, a brown armchair, and shelves with decorative objects and books.

Luxury rentals, boutique hospitality, and experiential destinations. I help exceptional properties create memorable guest experiences through branding, storytelling, photography, digital presence, and guest journey design.

Hospitality & Destinations

Looking to evolve your brand experience?

How I Build Brands People Feel

  • Colorful display stand featuring Margarita cocktail slush mix packages with a beach and palm tree background, and shadows of palm leaves on sandy ground.

    The 3-Second Rule

    A customer should instantly understand:

    • What it is

    • Who it’s for

    • Why it matters

    If branding requires too much explanation, the connection is already lost.

  • Cover of a catalog featuring ThornCreek Winery & Gardens, with images of a white vineyard estate, wine bottles, candles, and barrels, indicating wine and garden products.

    CLARITY BEFORE COMPLEXITY

    The best brands feel effortless because every detail is intentional.

  • Red, white, and blue themed decorations and accessories for a celebration, including packaged cocktail slush mix, cherries in a bowl, patriotic paper napkins, and festive stars and ribbons.

    PACKAGING IS THE SALESPERSON

    The shelf is crowded.
    Great packaging communicates before a customer ever picks it up.

  • Five women standing together at a party under a tent decorated with string lights, dressed in colorful outfits, smiling at the camera.

    EXPERIENCE CREATES MEMORY

    The strongest brands aren’t just seen.
    They’re felt.

Close-up of an orange circular glass reflector attached to a black metal surface with a speckled gray granite background.

  • Brands ready to evolve — not just decorate

  • Founders who value clarity and experience

  • Hospitality, retail & lifestyle brands with ambition

  • Teams building emotionally resonant brands

I Partner Best With:

  • "Professional, responsive, and exceptionally easy to work with."

    ★★★★★
    — Allie

  • "Josh made the entire process simple and stress-free from start to finish."

    ★★★★★
    — Kenyatta R

  • "Such a great guy! Creative, personable, and able to capture meaningful moments with incredible attention to detail."

    ★★★★★
    — Amber

Ready to elevate your brand?

Whether you need brand strategy, creative direction, hospitality consulting, product development, or launch support, let’s explore what’s possible.